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///MUTU System Case Study
MUTU System Case Study 2018-06-20T09:56:13+00:00

‘The perfect balance’ – MUTU System

MUTU System is a complete solution to help mums get back into shape and full physical health after having a baby. The company was set up by Wendy Powell and now has more than 50,000 customers around the world.

This online global business is based in Cornwall at the Health and Wellbeing Innovation Centre. However, Wendy and her team have embraced a culture of remote working with flexible hours that is made possible with Cornwall’s superfast broadband connections.

We see more and more tech companies stepping away from the rigid constraints of a co-located team working 9 to 5. This cultural shift makes jobs more accessible and leads to an increase in diversity and productivity.

Wendy is the founder and CEO of MUTU System  – the world’s best selling postpartum recovery program. She is a body confidence and body positivity leader, as well as being a certified women’s health specialist.

Wendy’s work is grounded in the philosophy that every woman deserves the dignity of a body that works. With a vision this broad, being based in Cornwall could be seen as a hindrance.

However, Wendy has embraced technology and the implementation of superfast broadband in the county, to develop MUTU System.

MUTU System is a doctor-approved exercise and recovery online program that is designed to help mums regain the body confidence they deserve. It uses a unique approach of core restoration techniques, intensive interval training, and alignment correction combined with nutrition guidance. But it is not just physical – a strong emphasis is placed on the emotional and psychological strategies the users need to achieve their goals.

Users get access to a membership site full of videos, workout demos,recipes, and coaching, and join a tribe of 50,000 women in an exclusive supportive and body positive online community.

At the moment 79% of MUTU’s customers are from the USA, with the rest in the UK, Canada, Australia and all over the world.

Wendy says: “We are a truly global business, which has grown organically. As an online business, it is clearly vital we have superfast connections, so the arrival of fibre broadband in Cornwall has been invaluable.

“We use video calls daily to communicate as a remote team, and with superfast business broadband, we can rely on a high quality clear connection.

“We have an international team, who all work together seamlessly thanks to technology like Trello, Whatsapp and Zoom. We have a graphic designer in Warwickshire, an entire tech team in Canada and advertising specialists in LA, whilst the marketing, ops and finance HQ team is based in Cornwall.

“All our systems are hosted in the cloud and we regularly produce live content such as webinars, group calls and Facebook lives. With superfast broadband, we can make use of all the latest technology to help the business grow and reach out to new customers worldwide.

Wendy adds: “Our customer base is mainly in the USA and this is where we have been focusing on growing. However this year we will be launching MUTU System in the UK.  Having access to superfast broadband in Cornwall is allowing me to achieve my perfect balance– living and working in a beautiful corner of Cornwall whilst building a business in the USA and worldwide.”

MuTu System Website

“We are now a truly global business, which has grown organically. As an online business, it is clearly vital we have superfast connections, so the arrival of fibre broadband in Cornwall has been invaluable.”